WAI(T)-(WEI)GHT

STUDIO

LOCATION

WAI(T)-(WEI)GHT THE FIRST COLLECTION TO BE EXHIBITED BY HANNAH GOWER, AN EXHIBITION THAT AIMS LAUNCH THE BRANDS PHILOSOPHY; TO CHALLENGE CONSUMER THINKING TOWARDS THE WAY THE FASHION INDUSTRY OPERATES AT PRESENT AND FOR THE FUTURE

BY EDUCATING CONSUMERS ABOUT CURRENT ISSUES AND ARISING PROBLEMS WITHIN THE FASHION
INDUSTRY, A START CAN BE MADE TOWARDS GREATER CONSCIENCE AND RESPONSIBILITY WHEN BUYING OR CREATING CLOTHING

EXHIBITING SIX GARMENTS ALL WITH OWN PURPOSE TO HOLD AND ANCHOR ITS WEARER, THIS ANCHORING HAS BEEN ACHIEVED BY WEIGHTING EACH GARMENT WITH STONES. THE WEARER IS THEN ABLE TO STOP, SLOW DOWN AND CONSIDER THE ACTIONS AND HOW IT MAY BE AFFECTING THE FASHION INDUSTRY. GARMENTS HAVE BEING DESIGNED AND CREATED TO EXAGGERATE AND ELONGATE THE WEARER, GIVING THEM A NEW BODY IMAGE TO BE RECOGNIZED AS BEING A SUPPORTER AND FOLLOWER OF THIS BRAND

IT WAS IMPORTANT TO REUSE AS MUCH FABRIC AS POSSIBLE IN THE MAKING OF THIS COLLECTION, ALL MATERIALS ARE EITHER WASTE OR SECONDS FROM THE YORKSHIRE AREA. THESE GARMENTS NEEDED TO STAND FOR SOMETHING MORE, THEREFORE LADDERED AND UNWANTED TIGHTS HAVE BEING USED, WITH THE AIM OF REDUCING THE VAST AMOUNTS THAT MAKE THEIR WAY TO LANDFILL. THE TIGHTS HAVE BEING KNITTED UP TO CREATE STATEMENT DETAILING - GIVING THE GARMENTS UNUSUAL STRETCH AND MOVEMENT

THIS CONCEPTUAL COLLECTION HAS BEING PUT TOGETHER WITH THE HOPE OF PROVOKING INDIVIDUAL THINKING FROM THE CONSUMER, BY TAKING GARMENTS OUT OF CONTEXT THE CONSUMER WILL BE ABLE TOAPPRECIATE AND OBSERVE EACH PIECE IN A NEW LIGHT, SEEING THE GARMENT FOR WHAT IS IT A WORK OF ART, A DEDICATION TO CRAFT AND SOMETHING THAT HAS BEEN CREATED FOR APURPOSE, GARMENTS WITH SUBSTANCE THAT WILL HOPEFULLY PLAY A PART IN THE CHANGING OF FASHION

© 2012 Hannah Gower